by Anne R. Allen “The one with the biggest email list wins” is the current mantra of pretty much every book marketer on the planet. The author newsletter is supposed to be the most important weapon in your book marketing arsenal. Marketing experts tell authors their #1 goal should be to collect as many email […]

via Author Newsletter vs. Author Blog: Five Reasons I Prefer a Blog, and Six Reasons You Might Not… — Chris The Story Reading Ape’s Blog

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